Guides
How to take a product from idea to shelf in India. Every rule links to its official source, and we recheck them regularly.
Launch a brand
How to launch a packaged food brand in IndiaEvery step from registering the company to the first production run: licences, recipe, manufacturer, packs, labels and tests.Read the guide How to launch a beverage brand in IndiaEvery step a packaged food needs, plus testing the water that goes into your drink.Read the guide How to launch a personal-care brand in IndiaFormula, manufacturer, licences, packaging and lab tests for skin, hair and body products.Read the guide
Claims on your pack
Making a “gluten free” claim on your packThe limit, the test, the line and the label: what a gluten-free claim needs before you print it.Read the guide Making a protein claim on your pack“Source of protein” and “high protein” have minimum levels. How to prove yours before it goes on the pack.Read the guide Selling a product as organicWhat you need before you can sell a product as organic: certified ingredients and a certified processor.Read the guide Getting ready to export foodThe registrations importers ask for before your first order.Read the guide